Just to clear up. You can't buy from Eibenstock direct, Refina are the UK distributor for all Eibenstock products hence why 99% of Eibenstock mixers in the UK are Refina Megamixers. Jr - Eibenstock will just pass you onto us to buy a mixer.
About 2/3s of our business is through distributors and not to the end user, this is why in some cases you can find mixers below our RRP if there is a promotion or a particularly cheap deal. As this is our main business it isn't in our interest to undercut our customers. As ever with the internet, ebay etc. you'll be able to find most of what we or any other company do, cheaper, there's not a lot we can do about that.
I hope that makes sense, it's a bit of a funny business set up where we supply our more established products to distributors whilst promoting new products to the end user.