Concrete effect paint

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Looked at job today for an architect who would like a concrete effect finish on a restaurant he's designed, he showed me a paint that can be trowled after it's been rolled on, has anyone used this before thanks
Can can give you quote,if your interested.
Alright Plas, there's about 100m in it at 3.3m High, the biggest wall is 30m2,the architect is pondering whether to stud the block work out in timber and cement board but I'd rather dab and skim it, more work for me