start as you mean to go on...be reliable, and CLEAN and never ever cut corners, and remember a bad reputation travels quicker than a good one! Social media can be a good tool eg facebook, twitter etc, website is a good idea and try and get testimonials where you can.
thats the worst get out of paying i ever heard!!! invoice em then go to debt collectors and get advice, they ring me atleast 1 a month asking if im owed money, thankfully im not (well not counting the bloody tax man eh).
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